In 2-3 months or less, You will learn how to create, launch and grow your own stunning Clean Beauty Brand and how to get it into stores! (with no experience in Beauty or Skincare required)!
Erin Schmidt, Founder of Bella Vida Santa Barbara Luxury Clean Skincare and Beauty, will show you the exact methods she used to build her branding, design, product line and then market it to her ideal customers.
You will learn how to get your products in front of real retail buyers for Major Retailers, like Whole Foods, Sephora, Ulta, Bluemercury and more!
You will also get access to our exclusive Facebook Clean Beauty University community group and FB live events with her friends in the beauty industry to guest speak about their own brand journey to success in Major stores!
Erin Schmidt featured in the 100th Issue of Foundr Magazine for her company Bella Vida Santa Barbara.
Erin Schmidt was featured in a 6 page article about how she created her branding, logo and company for success in the hallmark 100th issue of Foundr Magazine, June, 2021.
Pictured from the article in June, 2021 Foundr Issue #100
You don't have to do it alone and waste time and money!
You will gain the knowledge and confidence to launch your brand in 2 months! Erin did it and so can you!
Erin Schmidt: Featured in Foundr Magazine four times!
Erin Schmidt has been featured in Foundr Magazine four times for her company Bella Vida Santa Barbara.
You can listen to the interview in the Foundr podcast, "Zero to Founder" Episode 7 here.
Click here to listen to her interview with Foundr Magazine:
Meet Erin Schmidt and find out more about Clean Beauty University in the video below.
Erin Schmidt, Founder of Bella Vida Santa Barbara discusses what you will learn in this course and if you are not satisfied, you can get a full refund after the first Module.
TESTIMONIAL FROM CURRENT STUDENT OF CBU
"I signed up for this course because I am looking to launch my own brand in skincare, but I didn't know where to start especially since I don’t have a background or training in skincare formulation. I’m still early in the course but I didn’t want to wait until the end to share my review. I’m gaining a lot of new knowledge and a clear direction as to how to start a natural skincare business. The course is mapped out in such a way that is so easy to understand and you are excited to keep going. Erin is super helpful and responsive to all my questions along the way.
I would highly recommend it to anyone wishing to start a business in skincare."
- Samara A, UK
Current student of CBU
Tools for Your Success
Building Your Own Successful Brand doesn't happen by accident. It takes learning from those who have done it and applying those principles to your own vision. And we will show you how!
Image of the Bella Vida Santa Barbara Blueberry Coco Charcoal Clay Mask from Santa Barbara Life and Style Magazine, May/June 2021 Issue
Why Branding is so vital & how to design a brand so it stands out in a crowded space.
What's in a Name?
In the beauty business, Everything! Branding and your brand name, identity and brand persona helps to guide every decision you make with your brand. It also helps you to identify your ideal customers and where to find them to effectively build brand awareness and sales!
Finding Manufacturers & Building your Product line, while making sure you can Scale larger over time.
From DIY, Private Label to Custom Formulations, Erin will break down not just how to craft your product line, but also give you access to hundreds of trusted container and cosmetic manufacturers around the world for you to source from. Also, help you learn how to get your barcodes and certifications, like cruelty-free.
Marketing your brand and using Influencers wisely so you get the most out of it.
There are some very important steps before you launch your website and marketing, but once you have completed those, you are ready to LAUNCH!
You will learn how to not get frozen with "perfectionism" so you can start to market your brand right away, even before you launch, and why that will actually set you up for success!
You will also learn how she got her company featured in Vogue Magazine and many other magazines and blogs.
Using the RIGHT Influencers is so important so you don't waste time and money. I'll show you how I evaluate my influencers and give you access to my list of trusted influencers I use!
Getting your Products into Stores, Partnerships & finding Funding.
Once you have launched and built a loyal fan base, you can dramatically increase your revenue by offering your products to other Retailers. I will show you exactly HOW to get in front of Major Retail buyers from stores like Sephora, Ulta, Bluemercury, Whole Foods and many others!
| Clean Beauty Brand Course Outline |
All information is tailored specifically to Clean Beauty brands and has resources throughout USA, Canada, UK, Europe and Australia.
First Section: Intro to the Nuts and Bolts of a Beauty brand
Section Two: Creating a Brand that will stand the test of time.
Section Three: Testing your Branding before Launching online
Section Four: Creating your Product Line and Packaging
Section Five: Website Design, Launching online
Section 6: Marketing your brand , attracting customers, getting sales & building brand loyalty
Section 7: Funding, Growing, Partnerships and getting into Retail Stores
Plus you will get a chance to submit your Company to be considered for a feature in the Luxury Clean Beauty box by Bella Vida Santa Barbara.
Full Course Curriculum Outline:
Seven Modules packed with details about how to launch, get into Major stores and even get funding for your business.
***NOTE: Make sure to hit the arrow at bottom of Section 3 to see all the Sections and Course Outline of the full course).
- First Module: Introduction to the Course and Instructor (3:55)
- Second Module: Where to begin if you don't know where to start? (2:13)
- Third Module: What's in a Name? Branding and why it's so important (1:29)
- Fourth Module: Finding the Ideal Customer (1:07)
- Fifth Module: Finding your Brand Ethos and why it's important (5:05)
- Sixth Module: Intro to Creating a Product Line (2:53)
- Module 1: How to find your perfect Brand Name and Logo Design (3 parts) (16:10)
- Module 2: Discover your "Brand Persona" before finalizing your Logo (5:07)
- Module 3: Discover your ideal Customers and Niche Markets (7:22)
- Module 4: Uncover your Customer Persona (13:29)
- Module 5: Research your favorite brands and uncover what they are doing that works (1:38)
- Module 6: Designing your Branding and Logo on your own or hiring someone
- Module 7: Creating a Gorgeous and Alluring Social Media Presence and LAUNCH it! (6:52)
- Module 8: Get a little help from your friends.. and get Support! (1:27)
- Module 1: Focus Groups, Friends and Social Media
- Module 2: Experiment with your Feed, Colors and Aesthetic (7:29)
- Module 3: How to create and plan your Social Media so it shines (6:23)
- Module 4: LAUNCH your Facebook, Instagram, Twitter, TikTok, Pinterest and LinkedIn (2:58)
- Module 5: Getting mentors, more Support, learning and even crowdfunding before you launch. (4:08)
- Module 1: Certifications to consider when looking to create your products
- Module 2: Creating products that align with your brand ethos and customer persona
- Module 3: Why Vegan, Cruelty-Free and Sustainable are not just for hippies anymore
- Module 4: Finding Manufacturers and scaling larger with DIY, Private Label or Custom Manufacturing
- Module 5: How many products should you have before you launch?
- Module 6: Designing Packaging, Labels, FDA and UK Regulations, Bar Codes, Cartons and Shipping boxes
- Module 1: Selling on your own website vs. Etsy or Amazon first
- Module 2: Finding a Platform for your own website that is ecommerce friendly
- Module 3: Setting up your business and gettin' Paid!
- Module 4: Designing your website, blog and how to build excitement for Launch
- Module 5: Using Social Media and Influencers to help drive sales when you Launch.
- Module 1: Standing out from the crowd to attract loyal customers
- Module 2: Hiring and outsourcing marketing and social media
- Module 3: How to get Press in blogs and major magazines for your brand
- Module 4: Getting your products into Beauty Subscription Boxes
- Module 5: Using Influencers for PR: How to be smart about using Influencers for your brand
- Module 6: Why posting regularly on Social media is your best tool for sales
- Module 7: Running Giveaways and Contests to build your email list and followers
- Module 8: Why Engagement, Commenting, Follow up emails and quick replies build brand trust and loyalty.
- Module 9: How to properly run Sales that work and affiliate programs
- Module 1: How to scale larger without opening a brick and mortar store
- Module 2: Dropshipping, Wholesale and getting on online shops and in smaller stores
- Module 3: How to get in front of Major Retail Buyers for small and large stores
- Module 4: Being Smart about Selling Internationally: Importing and Exporting to Retailers
- Module 5: Offering Private Label of your own Product Line
- Module 6: Crowdfunding, Loans, Asking for credit, SPACs, Venture Capital and Revenue Shares
- Module 7: Conclusion and Congrats!
